"To promote Hispanic Business and Professionals and their ongoing efforts to building a prosperous community for everyone, by working in the areas of business, entrepreneurship, education and culture".
- Establish, keep and promote a strong group of Hispanic business professionals desiring to achieve their goals by contributing to the enhancement of the multicultural quality of life in Collier County and surrounding areas.
- Bridge the gap between Hispanic business professionals and the overall business community.
- Make known business professionals to be active protagonists of the civic, social, cultural and political life in Southwest Florida.
- Foster individual and professional development of members within the Council, the Greater Naples Chamber of Commerce and the community.